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jasmine.JPG 61465
Integrated Events Management
School of Hospitality
Republic Polytechnic

FYP TOPIC #4

Research and Evaluate the Effectiveness of an Industry Event in Promoting Sustainable Support for a Social Enterprise in Cambodia.

TEAM #21

ju.JPG sherwin.JPG
asri.JPG ash.JPG

HISTORY

July 2008
August 2008
September 2008
October 2008
November 2008
December 2008

Tuesday, August 19, 2008

When
Meeting 11: Tuesday 19th August 2008
Time: 6pm-7pm
Attendance: All
Venue: Guesthouse

Objectves
Objective: Plan contingency plans
Items discussed/done:
-2 contingency plans
1st: Venue changed to Angkor night market
2nd: Venue changed to guesthouse
-Refine of KPIs
Lowered the KPIs from 30 target audience to 15 Why? Due to circumstances that the centre’s lack of support due to their tight schedule and negative past experiences
-Leveraged on the contacts on the guide for the contacts of the tour operators

Reflections
Due to the unhappy meet up with Yuko-san the manager of the centre, it sparked a need for a risk management.

Being "kia-su" singaporeans, we didn't want our event to fill under risks. As we all learnt risk management, it is the best time to put it to use!

We planned around 4 contingency plans, if they are unhappy with us and do not want to lead us the area for the industry event. I can say that I am proud to be in this team, though we are just students, but we managed our crisis well, stayed calm and thought of alternatives to solve our problems.

As we noticed that time was getting shorter, and it might be difficult to reach out to all of our target audience, we have dropped the participant number to half once again, to 15.

I have learnt that, though we have PBL in class, what we presented on slides might not be what in real life. In risk management, whenever we faced a problem, we made it sound easy by saying, just have an alternative venue, but here, we learnt that there are many things behind event management. SUch as just to secure an event venue, we still have to negotiate with event owner, measure the space, accessibility etc.

we still got a long way to go to be professionals in this industry!


when
Meeting 11: Tuesday 19th August 2008
Time: 3.30pm-6pm
Attendance: Ash, Asri, Jul
Venue: Guesthouse

Objectives
Objective: Refine the invitations and tidying up the logistics needed
Items discussed/done:
-Logistics: Chairs, tables, AV equipment etc

Reflections
While Sherwin and I are at the centre, the rest of the team were back in the guesthouse continueing the logictics requirements.
I know they are sweating and tired, but we can make it!


When
Meeting 10: Tuesday 19th August 2008
Time: 3.30pm-4pm
Attendance: Sherwin, Jasmine
Venue: Prolung Khmer Centre

Objectives
Objective: To find out the process and take photos for the video logs
Items discussed/done:
-Limitations

Reflections
first time dealing with unhappy clients, causing a minor demotivation in us.
Sherwin and I went back to the Centre to confirm a few things and take pictures for our video in which we want to show our delegates, while confirming logitics items at the venue.

there we met Yuko-san, the manager of the centre. she do not seem happy to see us. Communication breakdown seems to occur, as we got a dressing down about our presence as she said she wasn't informed about our visitation.

Casting that aside, we still managed to accomplish our tasks, of taking pictures and further site recee. So.. job accomplished to the both of us!


When
Meeting 9: Tuesday 19th August 2008
Time: 10am-1pm
Attendance: All
Venue: Cyber Café

Objectives
Objective: Tidy up the itinerary of the event; do up the logistics expect
Item discussed/done:
-Design of invitation cards
-Identification and refining of target audience

Reflections
Good Morning Cambodia!
Waking up to a bright day in Cambodia, the team continues to where we ended yesterday.
This morning is more to the designs of the event, as we designed the invitation cards, brochures and banners for our event. We understand that the technology in Cambodia is not that advanced yets, thus giving ourselves more lead time in the designing and printing.

In the third day in Siem Reap Cambodia, we got to understand the town better, thus identifying our target audiences.
As we often hang around in pub street, we have decided to target all the tourism industry, (tour companies, hotels etc) in pub street and around pub street.
with such a short time, it is becoming a little mentally straining for us.
Especially it is 3 days to our event, and not many things are being confirmed at our side.

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cambodia’s call has been answered.
11:27 PM